meet the gnomes

  Sobel's Obscure Brewery
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"So what's the story behind the gnomes?", people always ask us!
​Well.. There really isn't a story!  When we first started homebrewing, we wanted a fun logo. The original gnome - Neezer- was created. He's jolly, he's quirky, he's on an adventure to deliver beer to his friends! From there, we just made it a thing! Gnomes are whimsical! Gnomes are fun! The opportunity for creativity is abundant with them! 

As we began our distribution of product, we chose to create a beer gnome for each beer we released! We figured it would be a fun way to interact with the customer, since we did not have a brick and mortar location. Create a quirky label with a gnome, drive the customer to our website to read the silly little back story each gnome has. It was fun!

As we've grown, we've realized it's no longer sustainable to create a new gnome per new beer we release. But within our tap room you can still see that we embrace the gnome love! You'll find artwork created by local artists hanging on our walls, depicting gnome renditions of the classic paintings! Over the years, we've been gifted tons of gnomes! They live in the tap room, welcoming our customers! 

Click on the portrait to learn more about a gnome!

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Sneezeweed Brickcap, or 'Neezer' for short is our spokesnome. He was so named  when his mother sneezed while walking through a sneezeweed patch, and - to her surprise - gave birth to him!
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Badgertail is a gnome of action! Ever ready to be first on the scene, he tends to jump before looking, and often finds himself in some pretty sticky situations! He can’t be considered a contemplative type, but he’s always ready to look under the next rock or in the next cave! He’s a very loyal friend, and would never think of leaving someone else to face danger – mostly because he can’t contain his joy for adventure – and because he tends to be the cause of the danger..
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Stumpley Bunnytail of the Bunnytail clan – so named after the bunnytail grass that grew in the field surrounding their ancestral home – takes more of a… literal and physical approach in connecting with his Bunnytail family roots. It’s a good thing their ancestral home wasn’t next to the coop of a giant rooster!
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Thimbleberry Sapsucker is the embodiment of the bohemian, yogi hipster who loves his IPA’s! Thimbleberry is quite creative in all aspects – he made his own Sherwani to strut around downtown in. The creativity runs in the family. All the Sapsucker’s are quite colorful!
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Self-proclaimed playright – writer of world famous ‘A Gnome-summer Night’s Dream’, in which he stars as the lead, the supporting role… and all of the other roles, really… The extravagant Twinkletoe Thistlebloom is truly a legend in his own mind! 
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Patriarch to the Dumpstergruffle estate, Baron Von Dumpstergruffle (the 3rd) spends his days in luxury – most certainly not in tranquility though. As being the patriarch comes as a great undertaking. We can’t tell you exactly what that entails, as he seldom comes out of his study. Surely he must be doing some very important work! (...He’s napping).

GET YOUR GNOME ON!
at Sobel's Obscure Brewery
500 Clay Ave, Jeannette

  • Home
  • our story
  • Taproom
    • Tap List
    • Events
    • Reading Soda Works & Leona's Ice Cream Sandwiches
    • Cocktails
    • Wine & Cider
  • Events
  • Event Booking
  • contact
  • Meet the gnomes